Raymond De Leon
Licensed Life Insurance Advisor
Professional Biography
Serving Families With Integrity Since 1993
For more than three decades, Raymond De Leon has helped Canadian families protect what matters most — their income, their homes, their children's futures, and their peace of mind. As a licensed life insurance advisor and founder of RF De Leon Insurance Services, Raymond has built his career on a simple conviction: financial advice should always put the family first.
Raymond's approach is different from the transactional sales culture common in the industry. He takes the time to understand each family's full financial picture before ever recommending a solution — walking through goals, concerns, and questions with the patience of someone who genuinely cares about the outcome, not just the sale.
His Christian faith shapes every part of how he serves his clients — with honesty, humility, and a deep sense of responsibility for the trust families place in him. Raymond believes that true financial security is about more than numbers; it's about protecting the people you love and leaving a legacy that reflects your values.
Outside the office, Raymond is a devoted family man who understands firsthand the responsibility of providing for the people you love. That personal understanding is what drives his family-first philosophy — and why hundreds of Canadian families have trusted him, often for generations.
Christian Integrity
Raymond builds his practice on faith-guided honesty — recommending only what genuinely serves each family, never what serves a sale.
Family-First Philosophy
Every recommendation starts with a simple question: what does this family actually need to feel secure?
Education Before Advice
He believes an informed client makes the best decisions — so he teaches before he ever recommends a product.
Genuine Compassion
He treats every client's protection as if it were his own family's — with patience, care, and follow-through.
Career Journey
Over 3 decades of Dedication and Excellence
1993
Beginning a Calling
Raymond enters the insurance industry, driven by a desire to protect Canadian families rather than simply sell policies.
1998
Building a Reputation
Word-of-mouth referrals grow as families experience Raymond's personal, education-first approach firsthand.
2005
Expanding Expertise
Raymond broadens his practice into retirement and estate planning — RRSPs, RESPs, and segregated funds — to serve families across every life stage.
2012
Two Decades of Trust
Two hundred plus families and counting. Raymond's claims-support philosophy becomes the hallmark of his practice.
2020
Serving Through Uncertainty
During a difficult season for so many Canadian families, Raymond doubles down on personal, faith-guided service and financial education.
2025
33+ Years, Hundreds of Families
Today, Raymond continues to serve with the same integrity and compassion that guided his very first client meeting.